PepsiCo turns to “augmented intelligence” to digitize insights

PepsiCo, the food and beverage giant, has built an augmented-intelligence platform that it hopes will deliver numerous benefits to its business.

The newest member of the insights team at PepsiCo, the food and beverage giant, is “Ada”, an augmented-intelligence platform.

Kate Schardt, senior director/global insights at PepsiCo, told delegates at The Market Research Event (TMRE) 2018 that the company’s investment in “Ada” embodies a recognition that research methods and tools have not kept up with th