PepsiCo seeks early-adopter benefits from tapping premium mobile advertising on Quibi

PepsiCo, the food and beverage company, is seeking to engage on-the-go Millennials with ads shown alongside premium mobile-first content.

PepsiCo, the food and beverage manufacturer, is hoping that ads run during premium, mobile-first content can help its brands augment their cultural cachet – and effectively reach Millennials.

In pursuit of this goal, the Purchase, New York-based...

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