PepsiCo seeks early-adopter benefits from tapping premium mobile advertising on Quibi

PepsiCo, the food and beverage company, is seeking to engage on-the-go Millennials with ads shown alongside premium mobile-first content.

PepsiCo, the food and beverage manufacturer, is hoping that ads run during premium, mobile-first content can help its brands augment their cultural cachet – and effectively reach Millennials.

In pursuit of this goal, the Purchase, New York-based enterprise has signed on as an early advertising partner of Quibi, a that will deliver high-end content in “quick bites” of ten minutes or less.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands