In May 2018, Pabst Blue Ribbon (PBR) tied its brand identity to the concept of the American Dream.
Jillian Davis, director/marketing technology, Pabst Brewing Co.
For some marketers, however, the outcome of this marketing initiative may have resembled a nightmare. “I’m not going to lie: We've definitely lost some of our existing consumers,” Jillian Davis, director/marketing technology at Pabs