NPR tackles the sonic branding challenge

National Public Radio (NPR), the broadcasting organization, is facing a new branding challenge as its content becomes available on a wider range of platforms.

Audio content from National Public Radio (NPR) is now available in many places beyond the linear airwaves.

“With the advent of podcasts, and voice-first technologies like smart speakers or Siri … being able to meet our listening audience where they are has become very important,” Meg Goldthwaite, NPR’s chief marketing officer, tol