Nike China incentivises publishers to drive online sales

In an e-commerce market dominated by Tencent and Alibaba, Nike China drove traffic to its website and increased conversions by rethinking how it rewarded online publishers.

Nike China managed to drive traffic to its e-commerce site in a market dominated by the giant online portals by rethinking how it rewarded online publishers, and more than quadrupled revenue as a result.

This work won the “general” category...