Nike China managed to drive traffic to its e-commerce site in a market dominated by the giant online portals by rethinking how it rewarded online publishers, and more than quadrupled revenue as a result.
This work won the “general” category...
Nike China incentivises publishers to drive online sales
In an e-commerce market dominated by Tencent and Alibaba, Nike China drove traffic to its website and increased conversions by rethinking how it rewarded online publishers.
