Niantic’s augmented future

Niantic is the $4bn startup behind the mobile gaming hit Pokémon Go, but the company goes far deeper than just the game as it vies for a position at the crossroads of augmented reality.

Niantic is the company behind the smash hit game Pokémon Go, and is responsible in large part for bringing augmented reality into the mainstream public view. Now valued at $4 billion, the Google spin-off finds itself at the core of a multi-com

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