Netflix's programmatic defence balances man and machine

This event report details Netflix's attempts to mix automation and human insight in its programmatic ad campaigns.

Netflix's programmatic defence balances man and machine

Stephen Whiteside Warc

It is no surprise that Netflix – the online video platform that uses algorithms to provide customers with tailored content recommendations – is an enthusiastic ad

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands