Myntra's content marketing mantras for India's fashion category

This article explains how Myntra, India's most popular fashion e-commerce portal, uses content marketing and influencers to build brand awareness and boost conversions.

Myntra's rise to dominance in India's e-commerce landscape is, like many in India, a story of business evolution. The fashion e-commerce company, headquartered in Bangalore, was founded in 2007 with a focus on the personalisation of gift items. By 2010,...