Mountain Dew, Visioncare and Nickelodeon meet millennials in the ’90s

Nickelodeon, the kids-focused media brand, has successfully connected with millennials through appealing to their sense of nostalgia.

Since 1979, the Nickelodeon basic cable network has positioned itself as “kids first,” with a primary audience between the ages of two and 17.

But growing up doesn’t always mean putting aside childish things. And a child born in 1979...