Mondelez targets provincial China amid economic downtown

This article outlines how Mondelez is crafting its marketing strategy for Tier 3 and Tier 4 cities in China to grow established brands such as Oreo, and new chewing gum brand Stride.

It's been a difficult couple of years in China for many big brands as the cycle of high economic growth has slowed. While many Western brands have always faced an uphill battle in the country, tougher market conditions – and the rise of compet