Mobile prodigies: what brands need to know about Gen Z

This event report looks at research into the mobile behaviours of Gen Z in the UK, a group termed 'mobile prodigies'.

Older readers may remember a time before smartphones, before even mobile phones perhaps, or a time when the World Wide Web was still no more than an idea in the head of Tim Berners-Lee. But Generation Z, those born any time from the mid-1900s to the

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