WARC subscribers can read
Mobile Marketing Forum 2008: P&G's mobile ambitions & case studies from emerging markets
WARC Online editor Carlos Grande reports from day two of the Mobile Marketing Forum 2008 on the growing use of mobile marketing in emerging markets, where mobile ownership and usage are often more prevalent than traditional media and communications channels.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
You’re in good company
We work with 76% of the world’s top agencies and 80% of Forbes most valuable brands*.