Memo from SXSW: L'Oréal’s vision for an AI marketing future

L'Oréal, the beauty company, could deploy artificial intelligence (AI) in a variety of ways as it seeks to build new forms of consumer engagement.

Rachel Weiss, VP/innovation and entrepreneurship, L'Oréal

Rachel Weiss is bullish about the prospects for artificial intelligence (AI) in marketing.

“I don't think I'll be talking as much about ‘AI’ and ‘computer vision’...