Memo from SXSW: L'Oréal’s vision for an AI marketing future

L'Oréal, the beauty company, could deploy artificial intelligence (AI) in a variety of ways as it seeks to build new forms of consumer engagement.

Rachel Weiss, VP/innovation and entrepreneurship, L'Oréal

Rachel Weiss is bullish about the prospects for artificial intelligence (AI) in marketing.

“I don't think I'll be talking as much about ‘AI’ and ‘computer vision’ in two years,” Weiss, who serves as VP/innovation and entrepreneurship at beauty giant L'Oréal, predicted at SXSW 2018.

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