McKinsey: Rebates continue to cripple transparency

McKinsey, the management consultancy, has found that rebates still play a key role in the media-agency ecosystem, despite considerable scrutiny being placed on this practice.

“Rebates are reality,” insists Sarah Armstrong, a partner at McKinsey & Company.

Indeed, she told some 725 delegates at the Association of National Advertisers’ (ANA) 2018 Advertising Financial Management Conference, “they are a fundamental part of this industry.”

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