McDonald proposes ARF academy of ideas

This event report outlines how the Advertising Research Foundation (ARF) plans to pursue its agenda, and help the research industry as a whole, going forwards.

McDonald proposes ARF academy of ideas

Geoffrey PrecourtWarc

Don't confuse the Advertising Research Foundation (ARF) with a trade organization.

When Scott McDonald became the ARF's new President/CEO in early March 2017, he did pledge to support industry...