McDonald proposes ARF academy of ideas

This event report outlines how the Advertising Research Foundation (ARF) plans to pursue its agenda, and help the research industry as a whole, going forwards.

McDonald proposes ARF academy of ideas

Geoffrey Precourt Warc

Don't confuse the Advertising Research Foundation (ARF) with a trade organization.

When Scott McDonald became the ARF's new President/CEO in early March 2017, he did pledge to support industry innovation and best practices – and, indeed, to join with the likes of the Association of National Advertisers (ANA), Interactive Adve

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