Mastercard’s Rajamannar outlines the skills needed by the next generation of marketers

Geoffrey Precourt

Raja Rajamannar, the chief marketing officer of payments company Mastercard, has outlined various requirements that the next generation of marketers will need to fulfil in order to thrive in their roles.

Data management
Credit cards & loans
Accountability, C-Suite relations
Crisis management
Managing the marketing function
Global
Talent, skills, HR

“Data and technology are the two engines on which marketing is going to take off into the future,” insists Raja Rajamannar, Mastercard’s chief marketing and communications officer (CMO).

He believes these forces also will be the drivers that completely upend the practice of marketing and change the role of the CMO forever.

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