Marriott finds ten tips for buzz marketing

This event report outlines how Marriott International, the hotel group, is using buzz marketing to engage with millennials.

Marriott finds ten tips for buzz marketing

Geoffrey Precourt Warc

"We are reinventing the way that we market to millennials," announces Jennifer Utz, Marriott International's Vice President/Buzz Marketing and Partnerships.

She's not alone in that mission, but may be having a better time than any number of her peers. "What better way to do just that," she asked a keynote audience at the 33 annual IEG Sponsorship Conference in Chicago, "than throwing a huge surprise dance party in the lobby of a hotel?"