Marketing in Morocco: Brand stories from Aicha, Moor’s and Nivea

This event report looks at how different brands have tackled marketing to a Moroccan audience.

Marketing in Morocco: Brand stories from Aïcha, MOOR"S and Nivea

Joseph Clift Warc

The World Federation of Advertisers (WFA), a trade body, held its 2015 Global Marketer Week event in Marrakech, Morocco. And many of the presenters offered their own insight on the host country – revealing Morocco as a complex, and fast-growing