Maplin, the high street electronics retailer, closed its doors in June 2018, undone by the combination of a fragile consumer environment, the withdrawal of credit insurance and the effects of a weaker pound that followed from the Brexit vote.
But the brand lives on, bought and then relaunched as an online-only operation in January 2019. And that speed speaks to the power of the Maplin name, a byword for convenience and customer service.
