Maplin: Rebuilding a legacy brand in an online environment

Maplin, the electronics retail chain, closed its stores in mid-2018 but was reborn six months later as an online-only operation.

Maplin, the high street electronics retailer, closed its doors in June 2018, undone by the combination of a fragile consumer environment, the withdrawal of credit insurance and the effects of a weaker pound that followed from the Brexit vote.

But the

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