Managing Crisis Communications In 'Real-Time': Cathay Pacific's Approach

The article outlines how Cathay-Pacific, a Hong Kong-based airline, developed a crisis communications strategy for the 'real time' era.

Managing Crisis Communications In 'Real-Time': Cathay Pacific's Approach

Anna Hamill Warc

With the spotlight firmly on airlines following aviation disasters in recent years, Dennis Owen, Group Manager - Social Media for Hong Kong-based airline Cathay Pacific, is under no illusion that 'a failure to plan is a plan to fail' when it comes to

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands