Making the most out of sponsorship

This event report assesses how leading brands are monitoring the success of their sponsorship programs.

Making the most out of sponsorship

Geoffrey Precourt Warc

Marketers may not always believe it, but in sponsorship programs, the metric that matters most is not consumer engagement, but shareholder value. It doesn't matter how many fans show up at a concert or how many golfers proudly boast your logo on thei

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