MADE.com’s five tips for better influencer marketing

Brands need to prioritise building brand advocates rather than short term partnerships, according to MADE.com’s Head of Brand Advocacy.

Influencer marketing is a successful strategy for many brands, but as consumers wise up the the ‘influence industry’, is the sense of authenticity which attracted so many marketers evaporating?

According to Lauren Spearman, Head of Brand Advocacy at British...

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