Loyalty through coffee: Singapore’s Changi Airport drives digital engagement

Singapore’s Changi Airport increased customer loyalty and online engagement with data-driven specials and deals in the airport itself.

Changi Airport in Singapore is well-known as one of the best airports in the world, and the gateway to South East Asia for travellers.

“Changi Airport handled 62.2 million passengers last year. That’s 80% foreigners, 20% locals, in broad segments. 30% are low cost, 70% are full service,” said Jeffrey Loke, senior vice president of pricing and commercial strategy fo

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