L’Oréal is on an ambitious e-commerce journey

L’Oréal, the beauty giant, has made rapid progress on its e-commerce journey, and has now set the target of driving 50% of sales from this channel.

When Lubomira Rochet joined L’Oréal as chief digital officer in 2014, she was tasked with overseeing a major transformation at the beauty company, which can be summarised in three percentage figures.

  • 20%: In 2014, e-commerce was responsible for 2% of L’Oréal’s total sales, with a target of hitting 20% by 2020. That goal was successfully reached in the first quarter of last year. Moreover, as a result of shifts encouraged by the COVID-19 pandemic, it

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