Liodice’s 12 successful habits of marketing excellence

This event report outlines some crucial considerations for marketers seeking to build enduring brands in the digital age.

Liodice's 12 successful habits of marketing excellence

Geoffrey Precourt Warc

"Not everything works perfectly," admits Bob Liodice, President/CEO of the Association of National Advertisers (ANA). Even in an ecosystem supported by data and insights unimagined just a decade ago, marketing remains every bit as much a delicate qua