Liodice cites best practices for new marketers

This event report addresses the importance and power of advertising, as well as highlighting some innovative campaigns from around the world.

Liodice cites best practices for new marketers

Geoffrey Precourt Warc

"Ours is a precious industry," Bob Liodice, the Association of National Advertisers' (ANA) president/ceo, proclaimed in an address that opened the organization's 2015 Masters of Marketing Conference in Orlando, Florida.