Liodice celebrates creative product but faults marketing process

Geoffrey Precourt

This event report outlines major opportunities and obstacles in the marketing ecosystem, and the actions required to progress in each of these areas.

Advertising regulation
Managing the marketing function
Online ad fraud
United States

Liodice celebrates creative product but faults marketing process

Geoffrey Precourt Warc

In the last year, the Association of National Advertisers (ANA) has stood up to digital transparency and butted heads with the 4A's (American Association of Advertising Agencies) over concerns about rebates, but Bob Liodice was buoyant as he opened t

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