Leveling up consumer privacy practices in APAC

Companies, in general, recognise the importance of consumer data privacy, according to a study – The Price of Privacy on APAC’s Advertising Ecosystem 2021– but most have yet to realise that privacy can be a competitive advantage.

Brands are adopting consumer data privacy practices in Asia Pacific – but missing a trick while at it.

According to The Price of Privacy on APAC’s Advertising Ecosystem 2021, a study drawing on inputs from key decision makers from brands, agencies and publishers in APAC, the importance of consumer data privacy is well-recognised by the industry: