Lessons for brands in a post-truth ‘me world’

This event report examines how the demands made on brands by consumers are becoming ever more niche and uncompromising.

Lessons for brands in a post–truth 'me world'

Brian McGee

We live in an age of "angry politics", a time of industrial decline, austerity and shifting social demography. The UK's referendum on whether to remain in the EU or leave revealed a divided...

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