Lessons for brands in a post-truth ‘me world’

This event report examines how the demands made on brands by consumers are becoming ever more niche and uncompromising.

Lessons for brands in a post–truth 'me world'

Brian McGee

We live in an age of "angry politics", a time of industrial decline, austerity and shifting social demography. The UK's referendum on whether to remain in the EU or leave revealed a divided nation, with people being labelled as either racist or unpat

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands