Krispy Kreme ANZ’s bet on Instagram and nostalgic gaming boosts engagement and sales

Krispy Kreme, the doughnut specialist, found success in Australia and New Zealand through using Instagram as a gaming platform.

To celebrate the introduction of a limited-edition Throwback Party doughnut range, Krispy Kreme turned its Instagram page into a virtual arcade aimed at giving millennials a taste of their childhood.

In developing this campaign – which launched in...