Kraft Heinz supplements advertising with “actvertising”

Kraft Heinz, the consumer packaged goods giant, is using an approach called “actvertising” to build on the impact of its advertising.

“Act Not Ad” is the global marketing manifesto for The Kraft Heinz Co.

The mandate, explained Magen Hanrahan, Kraft Heinz’s vp/marketing and media services, “helps people make progress in their lives by building food brands that are timely in culture.”

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