Kraft Heinz adapts for the ‘next normal’

This article examines the how the food business Kraft Heinz reacted to the pandemic and what it sees as important long-term trends.

Six months into the COVID-19 pandemic and many marketers will be heartily sick of hearing the term ‘the new normal’ even if they are still receptive to all the prognostications as to what this might involve. The phrase is arguably meaningless anyway.

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