Kimberly-Clark taps the power of "nudge" marketing

Kimberly-Clark, the healthcare and personal care company, has found that "nudge" marketing can exert a powerful impact on consumers.

Cameron Friedlander believes that digital marketing may be finely tuned technologically, but it still often falls short in the critical task of engaging consumers.

"My fear right now … is that we're delivering the right message, at the right place, at the right time, and nobody cares," he explained at the ad:tech New York 2017 conference.

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