Kids: a huge opportunity for India’s marketers

India kids love smartphones and a very tech savvy, but brands must be careful around how they target children to ensure their safety.

Kids are disrupting the digital media space and have become an important target group for marketers, according to Marcus Hermann, Chief Operating Officer of TotallyAwesome.

With the largest kids’ digital engagement platform in the world, TotallyAwesome reaches 400 million kids globally each month. Every single day 170,000 new kids go online – that’s 62 million new kids a year discovering the digital sp