Kia's brand road trip from worst to first

This event reports outlines how Kia, the automaker, has moved from humble beginnings to become a major success story in the US.

Kia's brand road trip from worst to first

Geoffrey Precourt Warc

Kia Motor Corp. came to the Unites States in 1994 with two cars and a reputation as "a used-car alternative." And, according to Michael Sprague, Chief Operating Officer and Executive Vice President of Kia Motors America, there was a disconnect betwee