Johnson & Johnson eyes consumer empowerment through blockchain technology

Johnson & Johnson, the healthcare company, believes that blockchain technology could provide various benefits for its business and consumers alike.

Earlier this year, EpigenCare – a start-up that uses blockchain technology to recommend beauty products – won a Johnson & Johnson competition to find innovative digital solutions in the skincare category.

Alongside an injection of funding, the prize for triumphing in the contest included access to in-house experts at J&J, as well as a year-long residency at JLABS, the healthcare giant’s innovation network with offices in various cities acros

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