John Lewis: Social media as a modern day shop floor

Retailer John Lewis operates a We Are Partners program which aims to recreate the in-store experience via social media.

Retailer John Lewis has been expanding its We Are Partners program in order to recreate the in-store experience via social media.

The program started long before COVID-19, with John Lewis training and empowering Partners (John Lewis-speak for employees) to act as brand advocates on Instagram back in 2018. But when the pandemic struck in March 2020 and stores were shut, the prog