to Amazon: “The game is on”

This event report outlines how, the ecommerce site, has gamified and personalized the shopping experience to attract millennials.

The founders of, the online shopping site, created their business around a shipping algorithm that, they believed, would allow them to undercut ecommerce giant Amazon on the price of some sales.

But they knew nobody comes to a new shopping website because it has the best algorithm. The question was how to engage shoppers while allowing them to take advantage of the lower costs, Liza Landsman, President/, reported at the 2017 Associati

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