Influencers and user-generated content help LG start a positive laundry cycle with consumers

Jo Bowman

LG, the electronics and appliances brand, tapped into the power of influencers and user-generated content to drive interest in its innovative WashTower laundry appliance.

A fresh take on selling laundry appliances

When LG launched the WashTower, a washer-dryer combination unit, the company was excited about its “game-changing” innovation – but also realistic about how interested consumers would really be in a new gadget for the laundry room.

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