India’s retail challenge: Cities within cities

Amid India’s economic growth, retail marketers must carefully segment the country's hyper-diverse cities to maximise their brand’s impact.

The size of the Indian retail market is expected to hit US$1.1 trillion by the year 2020, according to recent research. According to The Economic Times, the retail market in India is expected to grow at the rate of 20% per annum, fuelled by the boom in middle-class spending and changing consumer lifestyles.

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