Impulse buying this Ramadan: Shopping shifts in Indonesia and Malaysia

The holy month of Ramadan will see a dramatic increase in impulse shopping among Indonesians and Malaysians this year, a shift caused by COVID-19 and restrictions on in-store retail purchases.

Timing will be of the essence for brands looking to reach shoppers this Ramadan.

Recent research from Bangalore-based mobile tech company InMobi indicates a dramatic rise in impulsive shopping, as 79% of consumers in Indonesia intend to make their purchases only during Ramadan itself. This is a huge shift from the previous year,