Imminent arrival of California Consumer Privacy Act (CCPA) may catch marketers by surprise

The California Consumer Privacy Act (CCPA) poses a number of challenges to marketers, many of which are not prepared for this wide-ranging legislation.

The California Consumer Privacy Act (CCPA) has taken a powerful step away from theoretical consideration to becoming the law of the land in the Golden State.

More specifically, these rules have now entered into a period of formal review and commentary that likely will result in their official enactment by January 1, 2020 at the earliest, and July 1, 2020 at the latest.

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