It’s a good time to be in behaviour. For some time now, organisations have been integrating the findings of behavioural science into the way they go about getting things done.
Under a coalition government (2010-15), the UK saw the creation of a Behavioural Insights Team, informally known as the Nudge Unit. Now an independent entity part-owned by the Cabinet Office, the project was indicative of the Cameron government&rsquo
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