IAB: Direct brands thrive in brick-and-mortar dust

The digital ecosystem is rapidly transforming away from a world of banners and video ads, and instead becoming a hub for building new direct-to-consumer brands and creating value.

“Today, we are in a business where value is created in a promiscuously available ‘stack-your-own’ supply chain, where ideas can become physical products virtually overnight.

Randall Rothenberg, CEO, IAB

“The business of our business is changing,” Randall Rothenberg announced to some 1,400 delegates in his opening address at the Interactive Advertising Bureau’s (IAB) 2019 Annual Leadership Meeting (ALM).