Hyper-local marketing boosts Pizza Hut

Pizza Hut changed aspects of its digital strategy in India in recognition of the way consumers are looking for information when they want to eat.

A hyper-local approach to marketing has helped Pizza Hut in India reach hungry people near its restaurants and sell 2.7 million extra pizzas in a year – and is now guiding decisions on where new outlets should be launched.

The campaign, a finalist...