Humanising finance: Why FinTech's language may be the biggest threat to banks

This event report details Future Foundation research on the language of financial services, arguing that the rise of FinTech is a threat to traditional providers in more areas than mere technology.

Humanising finance: Why FinTech's language may be the biggest threat to banks

Sam Peña-Taylor Warc

In financial services, "loyalty is sometimes better referred to as inertia", according to Barry Clark, senior account director at consumer agency Future Foundation. That might well be true of any category, but it's especially the case in financial se

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